For Lease: Facade Space

Amsterdam-based art school The Sandberg Institute is selling their facade, because as they say “more than always, the world is ruled by commercial and economical relationships. Culture defines, and most important, is defined these days by market dynamics.” Wait…this is an art school talking? Well, they’re calling this “artvertising,” but I fail to see how it’s any different from what’s happening in the commercial districts of every major city between Manhattan and Tokyo. For those of you who might be interested, prices are based on the location and size of the ad on the gridded facade, a la The Million Dollar Homepage.

  • via The Cool Hunter
  • The Sandberg Institute