Stepping into The Simpsons

The line between The Simpsons and reality continues to blur. First, Frank Gehry designs a concert hall-cum-prison in Springfield, and now Kwik-E-Marts have started to appear across the country. This weekend, my roommates and I (Simpsons fans all of us) took a trip down to Mountain View to check out one such erstwhile 7-11.A beautiful day for a Squishee.At first I thought it might be thin plywood, but the Kwik-E-Mart facade is actually made from a coated, dense foam. It looks pretty good and has weathered well so far, but as you can see in the photo, it’s a relatively soft material.The intersection of cartoon and reality. Building systems and egress clash with the animated brick facade.This is a fanastic way to promote a movie. Much preferable to gluing posters and bills to every bare surface and piece of scaffolding in the city. The stores were packed and everyone was smiling, laughing, and taking pictures. In the future, I’d love to see more temporary building transformations like this. McDonald’s as Krusty Burger for the Simpsons sequel? Or better yet, maybe all Applebee’s could be transformed into Mos Eisley Cantinas for the inevitable Star Wars re-release in 10 years.Vending machine and product photos can be found on the Flickr page.

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