Design Decoded: The Secret to National Geographic’s Maps Is an 80-Year-Old Font


national geographic map type

A collection of typefaces designed by National Geographic Society cartographer Charles E. Riddiford (image: National Geographic)

With the onset of consumer technology like desktop printing and portable mapping devices, a general interest has developed in two previously niche design fields – cartography and typography. The National Geographic Society has been in the business of both since the days when there were still frontiers to be discovered and explorers had little more than a tall ship and a star to steer her by. In the age of Google maps and GPS, old-school cartography is becoming something of a lost art. It’s easy to take maps for granted but they represent the labor of many surveyors, cartographers and designers. There amount of data represented in both geophysical and political amps is staggering. It’s no easy task to cram the names of all those cities, states, rivers, mountains, parks, highways and airports on maps. When so many different names are written in such a small space, a good typeface can make all the difference. Juan Valdés, Director of Editorial and Research for National Geographic Maps, recently revealed the history of the typefaces used on every NatGeo map dating back to the 1930s.

Before the ’30s, the maps of the National Geographic Society were true works of art. They were painstakingly hand-lettered; the unpredictable nature of movable type was unacceptable to the National Geographic Society, whose exacting standards left little latitude for imprecision and illegibility.

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