Photos and drawings of SITE’s floating McDonald’s image (images: SITE: Identity in Density) Since the late 1960s, when McDonald’s abandoned its iconic, modernist-inspired golden-arched buildings in favor of a separate, golden-arched sign and a decidedly less exciting mansard-roofed structure, it has been rare to mention the words “McDonald’s” and “architecture” in the same sentence. Rare, […]
Tag: franchise
The second McDonald’s ever built and the oldest still standing, in Downey, CA. (image: Alan Hess via Journal of the Society of Architectural Historians) When the ancient Romans marched through arches, it was a celebration of victory, an end to long-fought battles and distant travels. Today, when we march through arches, it is a celebration […]