The Pepsi Pavilion at Expo ’70 (image: Takeyoshi Tanuma via YCAM) While Pepsico’s finger may have slipped off the pulse of youth culture when they hired Edward Durell Stone to build their corporate campus, they found it again–briefly–when commissioning designers for their pavilion at Expo ‘70 in Osaka, Japan. Still focusing their marketing on […]
Tag: Pepsi
A view from the approach to Pepsi’s Purchase, New York Headquarters (image: “WhisperToMe” via wikimedia commons) Sometime in the early 1970s, huge American companies like IBM, General Foods and Union Carbide fled the confines of the city for the greener pastures of the suburbs. The new corporate campuses built during this time were sprawling modernist […]
The Park Avenue facade of the Pepsi-Cola Corporation World Headquarters, designed by SOM (image: Ezra Stoller, via SOM] In 1963, Pepsi-Cola launched a new advertising campaign: The Pepsi Generation. Those three simple words represented a drastic rebranding for the company, which had previously marketed itself as a cheaper version of rival Coca-Cola. With the […]