Seemingly oblivious to the city around her, the young woman takes the mobile phone from her ear and presses a button. Suddenly, floating in the ether directly in front of her a message appears: “New Dress code: FUNKY.” With a smirk and a wave of her hand, she’s suddenly surrounded by three new translucent windows, enveloping her in the heads-up-display of the Fifth Avenue fighter pilot. A growing smile is evidence that some urban attack pattern has been implemented and with a final wave of the hand, the virtual displays fall away – replaced with the advertising message: “Life moves fast. Don’t miss a thing.”
It all seems so simple in retrospect. I wanted a cup of coffee, I got a cup of coffee. But obtaining this particular cup would’ve been much more difficult five years ago – and nearly impossible ten years back. This wasn’t just any coffee (and cucumber sandwich ), this was a very specific coffee. Actually, let me rephrase that – a very specific coffee shop.