Design Decoded: When Pepsi Allowed a Team of Artists to Wreak Creative Havoc

  The Pepsi Pavilion at Expo ’70 (image: Takeyoshi Tanuma via YCAM) While Pepsico’s finger may have slipped off the pulse of youth culture when they hired Edward Durell Stone to build their corporate campus, they found it again–briefly–when commissioning designers for their pavilion at Expo ‘70 in Osaka, Japan. Still focusing their marketing on […]